Growth is everything in the fast-evolving world of B2B SaaS (Software as a Service). You have the product, your solution is good and right now you need to scale. However, it raises an important question: How do you present your offer to the right businesses? And that is where outbound lead generation kicks in!
At Call Point Business Solution Ltd, we provide the outbound lead generation exclusively designed to fit B2B SaaS companies. Outbound lead , when done properly ( and I speak from experience since I’ve had many clients in this space ) totally changes the game. This blog is going to cover what outbound lead generation is and why it is so important for B2B SaaS companies and how we can help you build real growth at Call Point.
What Is Outbound Lead Generation?
where you send the first message, instead of waiting for it. Maybe you even have an old school salesperson on staff with a Rolodex that never seems end so keen into making sales calls (cold calls that are cold emails, skype, and Linkedin DMs) who are willing to turn over every stone to find outreaching.
Inbound revolves around the idea of creating content designed to appeal to your target market and attract qualified prospects (blogs, videos, SEO) Outbound lead focuses on identifying good prospects first and then do the outreach. Inbound is passive, and outbound is active — but sometimes, a B2B SaaS company needs to be more proactive about sales in order to compete.
Why Outbound Lead Generation Works for B2B SaaS
ideal prospects, which could be referred to as finding the right needle in a haystack. Outbound Lead Generation service that you are selling, and most likely to other businesses, which means you have a fraction of the audience than what one can expect with an app for normal consumers. You have to be laser-focused.
THE HOLY GRAIL OF MOVING: Reach the ones who decide in 1,2Reach key decision-makers and influencers from sales to C-suite by executing your prospecting outreach strategy_OscInitStruct
Expand into new markets: If you know who your perfect client is, then outreaching can help you enter additional verticals and geos.
Control the sales funnel: With outbound lead, you are not simply waiting around for leads to slowly enter into your process. The number of prospects entering your funnel is something you can actively manage based on how aggressive you are in your outreach.
I know how well this can work from first hand experience at my agency. Most outbound lead generation for B2B SaaS companies have niche products, and the “if you build it, they will come” growth strategy doesn’t work. You must get out and show them the value of your solution.
The Human Side of Outreach:
The fact of the matter is that when most people hear the term “outreach” they envision information-less, broadcast-numbers spam emails and cold calls. Our approach to outbound lead generation is quite different At Call Point Business Solution Ltd.
At Yes ware, we subscribe to a philosophy of humanized outreach — the idea that sales should build relationships, not just create outreach. We avoid spamy, impersonal messaging by researching each other outbound leads and sending personalized emails from our own inboxes to ensure that every interaction is personal. This is actually why outreaching. You are not someone’s inbox filler; you are a business that is providing him/her solution of this pain.
One of our SaaS clients could not penetrate into medium-sized hospitals within the healthcare sector. They had the right answer and still they missed out on their share of it. We began by looking for key players, understanding what was broken and customizing outreach. With solid outreach over a few months tailored to their bullseye customer, they secured a couple of clients that were potentially worth hundreds of thousands. That is what happens when you invest a few minutes to meet the right people in an easy way.
Using Outbound lead Generation in Your SaaS Business
Where one SaaS company excels, another may struggle and thus your outbound strategy should not mirror theirs. Here at Call Point Business Solution Ltd. we work with you and your individual business needs, goals and drivers to tailor each outbound lead Generation campaign.
Here’s how we do it:
1. Targeting the Right Personas:
First and foremost, we need to identify your ideal customer profile (ICP). Who are the decision-makers? What industries are they in? What are their pain points? We get to the bottom of your buyer personas so that we can craft an outbound strategy rooted in them.
2. Personalized Messaging:
Which comes down to an outreach message written according to the current problem of your prospects. So we reject one-size-fits-all templates. We guarantee everyone we email, call or message on LinkedIn have someone waiting to speak with them!
3. Multi-Channel outreaching:
Some outreaching react to various communication media than others. This is why we use a range of platform from cold email to LinkedIn to ensure your message reaches the right people. The more we meet our prospects where they are, the more likely they are to engage with us.
4. Continuous Optimization:
Pinnging outreaching as a herreic one hit wonder outreach tool — | Source The Campaign is continuously reviewed and optimised. From changing up the messaging to looking for businesses in new industries, we want to make sure we change something up a bit so we are always progressing.
Experience that Counts:
Over the years we have supported a broad range of B2B SaaS companies in growing their customer log, through outbound lead gen here at Call Point Business Solution Ltd. A SaaS company in the fintech industry was trying everything they could to get more leads with inbound marketing. Launched targeted outbound campaign and saw 40% increase in SQLs within 6 months.
An HR tech client was trying to get into new markets, and another in the automotive space needed a new way-in. With targeted outbound, the company was able to enter three new areas and secure six figure deals in each.
These successful stories are not unusual. We deliver them because every single client we serve, we do so with meticulous attention and care for their real business needs.
The Call Point Difference:
More than just reaching as many people you can outreaching, You have to be reaching the right people, saying things that resonate with them, and creating long term connections. With our combination of industry knowledge and a human-first approach at Call Point Business Solution Ltd, we deliver top leads that work for your B2B SaaS business.
That’s what we aim to do here: provide you tremendous growth. We understand that b2b outbound lead generation is a scary term, but with the right partner and program we deliver playable opportunities quickly! Well, let us step in and teach you what b2b outbound lead generation can do for your business.
Ready to grow your b2b SaaS company with a successful outbound sales process? Contact Call Point Business Solution Ltd. and find out more about how we can help you grow with the leads that matter most to your business.
Top b2b SaaS companies:
Right now, where we are in the digital world and how powerful these B2B SaaS (Business-to-Business Software as a Service) entities have become it is probably safe to say that this is quite possibly one of the driving forces behind how business operate, innovate and scale today. Given that cloud software is emerging as the root of various operations, it is important to know about successful players in the industry who are giving broad benefits to other businesses.
Call Point Business Solution Ltd. has became the strategic partner of many b2b SaaS companies, as we generate leads for them in return. As we are a B2B SaaS partner, who has worked closely with companies in our space, here is our perspective on what makes these companies stand out. With that in mind, here are some of the best B2B SaaS companies out there today.
The CRM Powerhouse: Salesforce
Salesforce has been the gold standard in customer relationship management (CRM) for eons. With its array of cloud-based tools, it aims to connect sellers and marketers so they can work together in real time to streamline sales, marketing, and customer service. It is a flexible platform with integrations and analytics strengths. This has given businesses the power to better manage customer interactions — an essential for any company trying to scale.
In general, the capacity of Salesforce to create and handle b2b leads which we at Call Point Business Solution Ltd., happen to notice a great deal where b2b clients are benefitted. This has allowed the platform to help teams to automate lots of sales processes, resulting in increased efficiency and better conversion
HubSpot: Marketing, Sales and Service Software
As a master of marketing automation, HubSpot delivers end-to-end software for inbound marketing, b2b sales and customer service. This enables businesses to manage everything from email marketing and SEO, all the way through sales pipelines and customer support in an easy-to-use platform. As a result, HubSpot is known for its powerful approach to growth marketing, which also made it a go-to choice for both founders at early-stage startups as well as executives at established businesses.
We have clients who are implementing HubSpot as a part of their outreaching strategy. We help our clients close more deals with their automating marketing, sales and CRM activities through HubSpot while we continue to do what we excel at — send high quality b2b leads outbound.
Zoom: Top Video Communication Site
Zoom burst into the mainstream during COVID-19. Most of you might recognize for virtual meetings but Zoom comes with a comprehensive suite of tools ranging from webinars, conferences to remote team collaboration as well. This makes it an awesome fit for your small startup as well as those big boys!
Zoom is a critical tool in modern business since B2B companies rely on Zoom to keep client relationships and close deals during virtual meetings.
Slack – A New Way To Reach Your Team
That would have been Slack — the company that next to no one over 25 had ever heard of until it quickly became synonymous with team communication and collaboration. Teams will be able to create dedicated channels that streamline communication across different teams, projects, and clients. Slack is the doorway to every other SaaS tool: Google Drive, Trello, Salesforce. This integrability makes slack a linchpin in any modern tech stack at various companies.
In Call Point Business Solution Ltd we use Slack to communicate with clients on a daily basis allowing us to keep the discovery process fluid. Slack represents a simple solution designed for companies with many projects and teams, which should improve your productivity and cooperation between the teammates.
Asana — Project Management for the Rest of Us
Asana: As an easy-to-use powerhouse project and task management platform, you can organize assignments, objectives, due dates and observing everything happens. It’s great for businesses with multiple projects and deadlines. It is an attractive choice for teams given its simple interface and strong integrations with other SaaS products to keep you on top of your work.
Using Asana for your outreaching campaigns makes it more manageable and much easier to keep tasks organized; therefore, every task is on time.
How it Matters to Your Business — B2B SaaS
This shows the staying power of B2B SaaS companies and why the software space is still critical for helping businesses to consolidate operations, provide better communication, and drive customer engagement. Businesses Like Yours Can harness SaaS platforms With Call Point Business Solution Ltd. Whether that tool is Salesforce, HubSpot or something else entirely, we can help you establish a strategy for growth.
It not only makes operations easier, but it also helps new businesses to expand globally. All with the right b2b lead generation strategy. And the team at Call Point Business Solution Ltd. go through to so much trouble to make sure your business is taken to the next level Click below and start getting the b2b leads your business really needs to succeed.
