Outbound Lead Generation Service

Growth is everything in the fast-evolving world of B2B SaaS (Software as a Service). You have the product, your solution is good and right now you need to scale. However, it raises an important question: How do you present your offer to the right businesses? And that is where outbound lead generation kicks in! At Call Point Business Solution Ltd, we provide the outbound lead generation exclusively designed to fit B2B SaaS companies. Outbound lead generation, when done properly ( and I speak from experience since I’ve had many clients in this space ) totally changes the game. This blog is going to cover what outbound lead generation is and why it is so important for B2B SaaS companies and how we can help you build real growth at Call Point. What Is Outbound Lead Generation? Outbound lead generation: where you send the first message, instead of waiting for it. Maybe you even have an old school salesperson on staff with a Rolodex that never seems end so keen into making sales calls (cold calls that are cold emails, skype, and Linkedin DMs) who are willing to turn over every stone to find outbound leads. Inbound revolves around the idea of creating content designed to appeal to your target market and attract qualified prospects (blogs, videos, SEO) Outbound lead generation focuses on identifying good prospects first and then do the outreach. Inbound is passive, and outbound is active — but sometimes, a B2B SaaS company needs to be more proactive about sales in order to compete. Why Outbound Lead Generation Works for B2B SaaS ideal prospects, which could be referred to as finding the right needle in a haystack. It is a service that you are selling, and most likely to other businesses, which means you have a fraction of the audience than what one can expect with an app for normal consumers. You have to be laser-focused. Outbound lead generation helps you: THE HOLY GRAIL OF MOVING: Reach the ones who decide in 1,2Reach key decision-makers and influencers from sales to C-suite by executing your prospecting outreach strategy_OscInitStruct Expand into new markets: If you know who your perfect client is, then outbound lead generation can help you enter additional verticals and geos. Control the sales funnel: With outbound lead generation, you are not simply waiting around for leads to slowly enter into your process. The number of prospects entering your funnel is something you can actively manage based on how aggressive you are in your outreach. I know how well this can work from first hand experience at my agency. Most B2B SaaS companies have niche products, and the “if you build it, they will come” growth strategy doesn’t work. You must get out and show them the value of your solution. The Human Side of Outbound lead generation The fact of the matter is that when most people hear the term “outbound lead generation” they envision information-less, broadcast-numbers spam emails and cold calls. Our approach to outbound lead generation is quite different At Call Point Business Solution Ltd. At Yes ware, we subscribe to a philosophy of humanized outreach — the idea that sales should build relationships, not just create outbound leads. We avoid spamy, impersonal messaging by researching each other outbound lead generation and sending personalized emails from our own inboxes to ensure that every interaction is personal. This is actually why outbound lead generation works. You are not someone’s inbox filler; you are a business that is providing him/her solution of this pain. One of our SaaS clients could not penetrate into medium-sized hospitals within the healthcare sector. They had the right answer and still they missed out on their share of it. We began by looking for key players, understanding what was broken and customizing outreach. With solid outreach over a few months tailored to their bullseye customer, they secured a couple of clients that were potentially worth hundreds of thousands. That is what happens when you invest a few minutes to meet the right people in an easy way. Using Outbound lead Generation in Your SaaS Business Where one SaaS company excels, another may struggle and thus your outbound lead generation strategy should not mirror theirs. Here at Call Point Business Solution Ltd. we work with you and your individual business needs, goals and drivers to tailor each outbound lead generation campaign. Here’s how we do it: 1. Targeting the Right Personas:  First and foremost, we need to identify your ideal customer profile (ICP). Who are the decision-makers? What industries are they in? What are their pain points? We get to the bottom of your buyer personas so that we can craft an outbound strategy rooted in them. 2. Personalized Messaging: Which comes down to an outreach message written according to the current problem of your prospects. So we reject one-size-fits-all templates. We guarantee everyone we email, call or message on LinkedIn have someone waiting to speak with them! 3. Multi-Channel outbound lead generation: Some outbound leads react to various communication media than others. This is why we use a range of platform from cold email to LinkedIn to ensure your message reaches the right people. The more we meet our prospects where they are, the more likely they are to engage with us. 4. Continuous Optimization: Pinnging outbound lead generation as a herreic one hit wonder outreach tool — | Source The Campaign is continuously reviewed and optimised. From changing up the messaging to looking for businesses in new industries, we want to make sure we change something up a bit so we are always progressing. Experience that Counts: Over the years we have supported a broad range of B2B SaaS companies in growing their customer log, through outbound lead generation here at Call Point Business Solution Ltd. A SaaS company in the fintech industry was trying everything they could to get more leads with inbound marketing. Launched targeted outbound campaign and saw 40% increase in SQLs within 6 months. An HR tech