Every business has a great concern regarding the number of sales they are generating. With a skilled marketing team, it always becomes easy to find out targeted customers or consumers of your product. In modern-day marketing and Digital Marketing, Tele Marketing has had an immense effect on any business in terms of generating sales. Many business owners do not have the concern of cold calling or telemarketing but it could have completely changed the scenario of yearly statistics of sales. Today we are going to hop into the insights of Cold Calling and Telemarketing and discuss in detail how Cold Calling can help effectively to grow your business.
EFFECTIVENESS OF COLD CALLING IN YOUR BUSINESS
You might be thinking about what is “Cold Calling” and how it could increase the numbers of sales in your business. Cold Callers are professional callers who make calls to different businesses according to data research and analysis and find interested customers for your business. Even though the person is not expecting the call still a cold caller can convert the person into an interested customer. Sales have been the most wanted skill in the modern-day job market and Cold Callers are skilled in Sales and Marketing. Since they are dealing with different customers for different products and services.
1. Building a relationship with customers
In business, they say when you get a customer you want to serve them for the rest of your lives or to be more precise you want to hold them. Skilled Tele Marketers Can help you with that with their exceptional interpersonal skills, negotiation skills, and empathy. A skilled cold caller never bothers any customer with frequent calls rather than making frequent calls, s/he tries to build a good relationship with the customer with proper follow-up.
2. Generating more sales
A skilled Tele Marketer on average makes around 350+ calls per day. Per week it’s 1750+ calls and among them, per week at least 3/4 of prospects come out. Per month it’s around 15/16 prospects and yearly at least 170+ interested customers getting hooked by only one skilled Tele Marketer through cold calling.
3. Effective way of gathering information and feedback
A skilled telemarketer has extraordinary communication skills which enable s/he to understand the needs of customers. A good cold caller is a good listener and a good talker as well. So, for any business owner who is looking to get some market research or survey regarding a new service or product, it is always a good idea to leave this work to a professional who can gather a good amount of information from the customers without bothering them.
4. The ease of appointment setting
Tele Marketers not only do sales and marketing but also provide excellent support to marketing managers in terms of setting appointments for them. Almost 60% of marketing managers in fortune 500 companies say telemarketing is “Very Effective” for leads and customer outreach, and when those who say it is only “Effective” that percentage is almost over 90%.
5. Excellent tool for B2B Communication
B2B demands human interaction more than involving technologies such as digital marketing. 68% of B2B sales were found to involve some form of human interaction such as telemarketing. Customers have been found to respond better to the human touch than to some other form such as digital marketing.
The other forms of Cold Calling and business types that get benefited from cold calling will be continued such as B2B, B2C, Appointment Setting, Lead Generation, Dispatch, and many more………………..
